I’ve never been much of a fan of providing site users with a search box, there’s a thin line between valuable functionality and allowing users to avoid all meaningful content in favor of slamming your database with high traffic requests. For this and many other reasons I’ve never really explored past the surface of how to create fast, efficient and (above all) useful search queries, until recently.
The newspapers and digimags are filled with doom and gloom about the credit crunch and everyone from Seasick Steve to Starbucks are tightening belts and watching wallets. We’ve been discussing what this means for digital marketing. The answer should be; good news!
Digital marketing is by far the cheapest medium out there. You can reach your customers, and new ones in a creative and interactive way for a few hundred pounds. You don’t ge that sort of budget with TV.
As people’s disposable income drops people start cancelling magazine subscriptions or read a newspaper online instead of buying a copy. With internet already in mind don’t forget that the internet and email (especially in the office where most net activity happens) is free and will always be. No matter how poor the consumer, internet and email use will continue to rise.
The internet isn’t the only bargain digital has to offer. People won’t be getting rid of mobile phones anytime soon, so we make the most of text campaigns and mobile internet as a cheap & direct way of contacting customers. Recent surveys say that 75% of users have their Bluetooth activated. Send mini flyers to 75% of people walking past your office, shop or restaurant. Even better sending and receiving through bluetooth is free.
My only conclusion? During a time when the accountant is king, ask yourself who gives you more bang for your buck? The answer is right in front of you.
It has been a good month for Magnitude with a fair few new account wins on the table… Read more…
The greatest game ever given to mankind since we last made a game has arrived! “Whack-a-Giraffe” has finally landed and is one of the most addictive but hardest games to play. It’s completely random so you can’t complain that you didn’t get the fabled Golden Giraffe, it just means you need to play it more!
Get your little mouse in hand and get ready for some fast Whacking action!
After finding out about our double win at this year’s Webbys, myself (Steph), Jude and Sam aka Tony’s Angels thought it would only be polite to jet off and attend the internet’s most glamorous night of the year…The 12th Annual Webby Awards…in NEW YORK!….it’s a tough job but someone’s got to do it.
It really was a star studded night, attended by some of the most influential people within the industry including…
Hal Trencher - Vice President, National Sales, Sports and Music at Yahoo
Tom Arrix - Vice President of Sales at Facebook
Josh Mooney - Chief Marketing Officer at Juxt Interactive, (the guys behind BMW’s award-winning digital campaigns)
and musician Will.i.am from The Black Eyed Peas whose internet videos for US presidential hopeful Barack Obama gained him the Artist of the Year award at this year’s Webbys.
…we even had time during our visit to meet the locals…
Right, now for the serious and sentimental bit…
The whole Webby experience is one that I doubt Magnitude will ever forget. From being nominated and being up against the biggest restaurant chain in the world, to winning two awards and being officially recognised as part of the industry elite - none of this would have been possible if if wasn’t for out amazing team at Magnitude and of course the judges and everyone who voted. It really is a great honour and proves that even a small North Yorkshire-based digital agency can have global success, so a huge THANK YOU to everyone!
And in the words of Jude at the Webbys…”Long reign the bloody internet!”